A great analogy as to why I began this blog

Play into consumers’ existing behaviors and expectations

In my day job I peruse articles on marketing, sales, social media, philanthropy, etc….so much so that sometimes my head could explode with information. I read this article today and it describes the exact reason why I started this blog. I believe the I Quit Sugar program is fabulous; however, I think it’s difficult to sustain for the majority of human beings. I believe in meeting people where they are and I wanted to develop no- to low-sugar recipes that are quick, easy, and budget friendly as well as not so radically different that the majority of the American population, including my family, would give up after just a few days.

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